Here's how to Design Source will increases traffic to your Web site.
Goal: Drive more qualified traffic to your Web site by improving your search engine visibility.
Our approach includes understanding and researching your brand, products and/or services
This is a two-part program involves using Search Engine Optimization (SEO) techniques and Pay-Per-Click (PPC) advertising. Ultimately all sites need a combination of these results for optimum qualified traffic.
Search Engine Optimization:
Step 1: Using database driven software we determine keywords and estimate their popularity rankings.
Step 2: Test these keywords and phrases using the major search engines.
Step 3: Apply these refined keywords and phrases to your Web site pages in an effort to increase Search Engine Optimization. Generally additional reprogramming will be required of major site pages.
Step 4: Submit your pages to the major search engines using customize SEO software--approved by several of the major search engines.
Step 5: Monitor and create reports of your positions on each search engine for each keyword or phrase you are targeting. Reports are run 15 days, 30 days, and 60 days.
Step 7: At 30 days we refine pages and/or create pages that target key phrases and resubmit as needed.
Step 8: Final reports run 60 days after submission.
Analyze keywords and phrases. PPC will be used to jumpstart your Web site traffic. As time goes on and SEO results increase some keywords maybe reduced in budget or eliminated as SEO brings top rankings. Leaving the PPC words for the most population search terms and/or terms with difficultly in gaining solid SEO results.
Part of the PPC campaign cost includes Research about your business to help us identify the most profitable keywords (or key phrases).
We do not guess what are the best words--we research and test to determind what are the best keywords to drive more traffic to your site.
Pay Per Click (PPC) targets high popularity words (or phrases). But we have to be carefully that these words we use bring QUALIFIED traffic in order to maintain a careful budget.
So we do as much research as possible BEFORE we begin the PPC campaign and then refine the campaign as often as once a day in the first month.
After initial set-up we will continue to test keywords and phrases using the Google Pay Per Click service. About 2 hours a week for 4 to 8 weeks (mostly likely this will require ongoing management).
After 4 to 6 weeks we can add 4 additional PPC services to the program which will be require a minimum of 4 weeks management on our part.
Call Emerson Cooke at 203.655.4472 x-201 or Email.